Tuesday, March 20, 2007

Men Look at Crotches

Men look at crotches, women faces

Here's a study, referenced by a friend, from the Online Journalism Review. This finding seems to support my "Average Male Brain" T&A (tits & ass) visual field indicator theory. However, now it will have to be the T&A&C visual field indicator......

posted March 14, 2007 at 08:29 am

Among the many interesting things in Online Journalism Review's article about using eyetracking to increase the effectiveness of news article design is this odd result:

Always look crotch
Although both men and women look at the image of George Brett when directed to find out information about his sport and position, men tend to focus on private anatomy as well as the face. For the women, the face is the only place they viewed. Coyne adds that this difference doesn't just occur with images of people. Men tend to fixate more on areas of private anatomy on animals as well, as evidenced when users were directed to browse the American Kennel Club site.

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